How to earn money online 2024

 

the grind never stops people we got another core update released on the end of December so that was yesterday this is a new Announcement by Google search I'm going to run you through some of the crazy reactions to the Google core update what it means for your site my top three ways for protecting your site from Google search updates and making sure that your rankings don't take a big hit and this is based on what's working for me and my website so far as you can see these two sides I own have performed well since all the updates this year you're also going to learn whether my AI SES got death at by all the Google updates this year which ones took a hit which ones didn't going to be fully transparent on that give you the load down on my Google search console plus I'll run you through exactly what the core update means some of the best strategies for dealing with it and some of the other updates that are coming out very soon that's going to be interesting too so let's just get straight into it so this was the announcement for the November 2023 core update you can see it from Google search Central right here and basically they've released another update but this is unusual because if if we look for example last year in 2022 you can only see two core updates right so there was one in May and there was one in September so it's about five or six months apart if you look this year at the list of official updates from the Google search status dashboard you'll see that there was an update in March a core update then there was one in August pretty normal then there was another one in October and then there was another one in November and this is pretty crazy because so many people have been hit this year and I'll come on to some of the biggest improvements you can make for your side later in this video now the thing is normally if there are core updates say 6 months apart usually if you got hit by the first one you'd have to wait for the next one to roll out 6 months later before you finally got your traffic back if you ever recovered one of the things I was wondering about this and I don't know for sure is whether let's say you got hit last month in the core update whether your website can actually recover the month later so one of my favorite things to do after these core update announcements is actually run through the Twitter reactions so let's have a look I can imagine there going to be so many gifts right here ever and said I think we can call this The Verge update I don't know if anyone's seen The Verge article but basically without going off on a crazy tangent seos have been called the people who ruined the internet and I can see where they're coming from with this article and you can also see it was the number one trending topic on Google trends for SEO so I don't want to go off on a crazy tangent about this but is very interesting to see the reactions to The Verge and how viral this article about SEO went which is basically saying that seo's ruin the internet which is quite interesting it's another topic for another day but yeah let's have a look at some more reactions this is one of my favorite gifts so far what is going on right now Muhammad wed replied and said so the core update is a monthly thing right now the same thing I was saying like I'm so surprised that there's so many core updates going on but I think it's because of all the craziness that's happened this year if you look at Ai and the way that it's changed SEO and the flood of content that's coming through since almost a year ago when chat GPT was launched you can see that the demand for chat GPT and the interest in it is just increasing all the time it's absolutely insane so this is Google Trends you can basically look at the interest over time for certain topics so for example for chat GPT if we look worldwide over the last 12 months there's just more and more interest on chat GPT and the same for AI SEO they has dropped a little bit since July but you can see the trend there which means that more and more people are going to be using Ai and SEO that creates a lot of problems for Google because they're swamped with the amount of content the rankings are all over the place anyone can create content at scale now and they're probably trying to work on ways they can get around that with all these core updates and that's the same for all these Updates this here if you look at the helpful content update as well Abdu geek replied and said this is for the content goblins so this is another reference to The Verge article right I think one of the reasons for this core update as well maybe is Google actually found a bug in their October core update which applied to discover so lots of people are getting traffic from Google discover which is basically like a feed you can see it kind of here here in the Google and it shows people like custom related content now loads of seos recently we getting a lot of traffic from Google discover all sorts of YouTube videos and tweets Etc about it and Google actually found a bug in Google discover that was sending loads of traffic to some sites when it shouldn't have been after the October core update now if you're not sure what a Google core update is basically it's a holistic approach on your whole website right so it's looking at your site in every single way not just at one single thing so it's not like a review update where it's at the review articles on your website it's not like a helpful content update where it's looking specifically at the quality of your content this is basically a holistic approach of your whole site and as you can see Google say that there's nothing in a core update that targets specific Pages or sites instead it's assessing the whole system of ranking your site now if you're wondering okay what should I improve across my whole site and and there's a million things you could focus on so one of the best Artic calls I've seen officially by Google and a lot of people say there's a mismatch between what Google say and what actually happens with the ranking factors but if you do want to see what Google officially have to say on the topic so they have this article it goes back to August 2019 and the core update then but essentially they have a bunch of questions that you can ask yourself about content and quality for example like does the content provide original information reporting research and Analysis does the content provide insightful analysis or interesting information that is beyond obvious Etc and these are all different questions that you can use to ask yourself okay is my content quity good enough is my expertise good enough does the content provide enough value Etc and also eat right so does your website present expertise and trustworthiness and if you want to read more about that I would highly recommend checking out Marie haynes's website and her article on expertise experience Authority and trust it's a great guide very very in depth and I'll come on to some of the best ways to implement it later in this video I'm going to show you some examples of when it worked and how some of my sites have been hit in the past for not imp implementing E8 across our sites which will coming to in a minute but if you want to go really deep into that check out this interview with kard Dash really in depth guide very very actionable that talks you through some of the best eat strategies but I'll come on to some of those today and how you can Implement them across your site plus some of the results I've seen what's interesting is actually that Google did a Q&A on the Google search update so they updated this on Thursday November the 2nd as you can see right here where they basically run through in depth some of the updates that are coming this month so for example we already know about the core update that's rolling out right now that was announced yesterday now they've also answered the main question everyone's asking which is why is there another update so soon after the October 2023 core update and basically they were saying that they have different systems that are considered in the ranking process so this system that's being updated in November is different to the system that was updated in October apparently but here's the other thing they're actually updating their review updates system next week which is quite interesting so it's not just going to be a Google November update but there will be a reviews update coming as well what does this all mean it all means that it's going to get very very volatile and you know a lot of Niche websites that have already been hit this year by The Helpful content update are going to see even more volatility whether that's good or bad over the next few months as the Google reviews update comes out but yeah you can see that pretty much every single week recently the serps of super volatile rankings are all over the place I think if your site gets hit you don't know if it's going to recover or bounce back or whatever seen across some of my S sites like traffic gets here and then it goes up and then it gets H and then it goes up and the swings week to week can be 30 to 50% which is absolutely insane so for example if you look at these two sites this SC AZ and B Thunderland they've done extremely well since the updates that have come along this year and every time there's an update they seem to bounce back really quickly same for Julian golden.com the traffic ever since all of these updates it's just increased and the patterns are looking really good there so I don't think necessarily AI sites are getting targeted I I think there's so many other factors to it I've seen AI sites get here I've seen human written content sites get hit it's quite interesting see I've seen Niche sites that have no Persona on them doing extremely well and then I've seen other sites where you know with no EA signals to get absolutely smashed one site that we did a big case study about was chiper birds.com so if we look at the traffic for chiper birds.com at the start of the Year 12 months ago that was at 184 clicks per day it absolutely ramped up and then it got smashed by an update but you can see it's actually recovering so it's bouncing back for a comeback but one of the things I found actually was like up to here we had noat signals on the website and since then we've actually added that to the site so the traffic dropped all the way down to 800 clicks a day and then since we've added the ne8 he signals to the website basically add in a real person with a real email address social media links and not just a fake persona plus adding a real offer bio to every blog seems to have helped so it went from an 800 to to 1,000 clicks a day we're up to today and be in mind this site was getting 184 clicks a day back in November last year now it's getting 1,000 clicks as a 5x increase in 12 months so even though the traffic took a hit after the updates I think we' figured out the reasons why which is the LA signals and you can see the traffic is bouncing back especially during a super volatile time and by the way I want to be fully transparent with you we always said with that casee study it's a risk we don't recommend it for everyone I talked a lot about that in my videos and how we're just running a fun case study but yeah it's very interesting to see traffic is recovering but it took a hit that's all part of the game and if you're playing the long-term game it's totally fine plus this is a website we don't really care about and bear in mind like a lot of our other sites have done really well as you can see right here this site has performed extremely well during the update these two sites have performed extremely well during the update so I don't think it's human or AI written content that's the problem but I do think that having EA signals and basically demonstrating that you're a real person with a real website that you're not just a fake persona on the site makes a big difference and I talked a lot about that in this video with casra Dash right here now let's talk about the reviews update that's coming out soon so with a review system update coming out I think that a lot more Niche sites are going to get hit if they're not balancing out the amount of review content versus informational content so if you're just pumping out loads of money pages but you're not creating any informational content then that can look quite dodgy to Google and typically when most sites get affected by that is during the review Systems updates just something to be aware of and also the way that I see this with a Content sites when we will have access to same technology same proms same tools Etc anyone can go on the internet and create a website in about 10 minutes as I've shown in some of my videos and create tons of content at scale so really the game isn't so much about content anymore there's three other things that you need to apply to your site to make sure they rank and this is really important as there's review updates coming out as there's core updates rolling out all the time Etc is number one link building right so for example in this video I talk about how we got a free d r93 backlink using chat GPT and by doing that by building more back links to the website consistently that creates more Authority and a separates you from everyone else and I think this is the big issue in SEO right now is that if you want to differentiate yourself from everyone else is that if AI content is so easy to produce and you can create websit so easily what's going to differentiate you from everyone else and the number one thing I would say is backlinks because that signals Authority and it's also a big part of eat now eat stands for experience expertise Authority and trust and this is a big part of Google's ranking factors now because it's so easy to create content sites so how do you demonstrate Authority well you get back links from other websites just like I'm talking about in this video and you'll see a free link building section inside my free course as well link is in the comments but essentially that's one of the biggest ways to build a Mote around your site and create Authority the next one is branding right so for example whether you're using human or AI written content on your site branding I think makes a huge difference for example if you look at jul gold.com and the growth that we had on Twitter with SEO Etc over the last 12 months it's been insane and they all correlate across the same charts right because there's all these signals around the web whether it's PR whether it's podcasts whether it's YouTube videos whether it's all the content that we post on LinkedIn and social media Etc we look like a real brand and no one is update proof but this is one of the best ways you can play the probabilities in your favor so if you look at all the crazy updates that come out this year which has been pretty much every single month since August this website has performed better and better because with branding you look like a real business if you look like a real business then that demonstrates expertise experience Authority and Trust again and the final thing is semantics right so if anyone can create a Content how you structure the content is really important now if you look at this video about how we ranked first page on Google in 4 hours using chat GPT a big part of that was the semantics and the way that we structured the content because using tools like n writer for example you can easily Decon construct what you compar to are doing you can see all the LSI keywords they're using you can see what headings they're using Etc and this differentiates your content simply because it's easier and cheaper for Google to CW your content and understand how relevant your content is so long term if you want to protect yourself from updates it's impossible to say you're completely update proof but I would say they're my top three methods that are working for me right now and if I compare say this website that's performed really well for me and this one that got hit a bit with the updates but it's still recovering and it's still five times higher than pre-chat GPT days well I would say that the biggest difference is actually The Branding on the site so having a real person real business real offer Etc because chiper Birds previously was an anonymous site that since we've changed that we're seeing an increase from an 800 clicks a day to 1,000 clicks a day and it's on that withs Trend so let's see how that goes now if your content was impacted by a core update you might not recover even if you make improvements until the next broadcore update but essentially normally you'd have to wait 6 months until the next update to see your rankings recover here's the thing because there core updates pretty much every single month which you can see right here you can see an official list and you can see there's one two three four core Updates this year the good news is if your website gets hit you don't have to wait 6 months for your website to recover if you make some improvements so you kind of get faster feedback the problem is everyone's rank is are very volatile and that can lead to uncertainty with your SEO traffic so thanks so much for watching if you want to get access to my free chat GPT SEO course feel free to get that link is in the comments in the description looks like like this you can opt in get access straight away it's got tons of useful videos in there including some tips on and optimizing your website if you do want to book in a free SEO strategy session about how to get more lease traffic and sales to website using SEO then feel free to book that in and we'll basically show you how we take websites from zero to 145,000 businesses per month and generate thousands of dollars in sales for that website using SEO

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